Category: music marketing
You never get a 2nd chance to make a first impression… Whether we like it or not, video has become a key element in promoting music. As the old saying goes “You never get a…
Over the last six years I’ve been looking at music promotion and the most effective ways to reach a wider audience. Its been a fascinating exploration and confirmed a number of my initial suspicions as…
In recent times I’ve become increasingly aware of individuals setting themselves up as “festival and music promoters” who in my opnion (I’m being polite here) lack skills in making such events viable. Of course this…
April last year I decided to set up Green Eyed Records as a platform for music lovers to share thoughts and resources. I’ve blogged previously about some of the challenges for artists in creating and…
As part of setting up the Green Eyed Records platform, I’ve been looking in live music events promotions and I’m constantly amazed at what I have found to date. I recently searched for an artist…
In my non musical life (the one that pays the bills I work globally teaching about behavioural patterns and strategic thinking. I’m a problem solver and my problem solving head is constantly amazed at how…
A good friend of mine recently started a thread on social media about how Spotify had greatly affected online music sales generation and how many people now didn’t expect to pay for music. In recent…
Since May this year I’ve been working on what I call “The BIG project” and its now starting to take shape. I set up The Original Ukulele Songs platform as a beta tester for something…
I’m increasingly noticing a trend where advertisers, posters, promoters and artists are engaging in excessive use of superlatives and exaggerations online A superlative has been described as “The form of an adjective or adverb that…