As part of setting up the Green Eyed Records platform, I’ve been looking in live music events promotions and I’m constantly amazed at what I have found to date. I recently searched for an artist I knew was playing as a support act in a major city venue. Even with the date and the venue name, it took a fair while to find the support info. Aside from the actual name of the artist there was ZERO INFORMATION, that’s right, absolutely NOTHING! There was no bio info, links to social media, artist photo no video, just NOTHING!
I don’t claim to be the world’s greater music promoter, but this is really basic stuff. Ok, I thought, there’s nothing on the two support acts, lets look for the main act information. Yes, in this instance there is a photo and a link to one track of audio, BUT no social media, website or any other links. On searching on this headline artist, I finally found their YouTube channel which had 16 subscribers.
Post covid 19, I would have thought that promoters would be doing their very best to attract audiences and support artists. Even though this evening of three acts has a knockdown ticket price of just 6 quid, this basic lack of attention is not going to help attract an audience. The promo video for the venue on YouTube from the owner released in August 2020 has just 126 views, no likes and no comments! No wonder live music is struggling to attract audiences, when music venue owners don’t pay attention to basic marketing. To be fair the FB page is significantly better, but this is still IMO an epic music promotion fail as they are missing a whole load of opportunities here…
Too harsh? You decide…
