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Nick Cave Red Hand Files

I just got back from seeing Nick Cave’s Red Hand Files evening in Manchester. The tickets for this sold out immediately, so I was very pleased to be four rows from the front in the stalls.

I have long been a big fan of Nick Cave and his Red Hand files is a new initiative where he engages directly with his audience on a Q and A session where they can ask literally whatever they want. It takes a very brave man to open themselves up to such a scenario as anything is possible. The first few questions were all about bereavement and I began to think this could be the theme for the evening, three hours of talking about death. Fortunately the questions then opened up to a wider range of subjects including his process for writing songs. I have no issues with questions on death, but three hours would for me been a bit of a stretch.

In between Q and A Nick also played a series of stripped down songs on the piano. This was fascinating as I am used t seeing him with The Bad Seeds which is a powerful sonic collective and it was great to hear songs like “Into my arms” “Papa won’t leave you Henry” and “Stagger Lee” in this format. The Bridgewater Hall maintained their perfect record of problematic sound for the first half of the evening, but fortunately this improved as the night went on. I have always been impressed by the quality of Nick Cave’s writing and the sign of a great song is that it works brilliantly on a single instrument.

the red hand files

We learned a great deal about Nick through the course of the evening, including his admiration for Mark Smith from The Fall, Marc Bolan who he rated above Bowie in terms of lyrics and his meeting with Bob Dylan at Glastonbury. The Red Hand Files is a very different type of audience interaction and only a seasoned performer would be able to truly pull this off. Every question, no matter how daft was met with genuine professionalism. When one audience member shouted “Play some music” and the following one said “I’ll be brief” Nick commented “You take as fucking long as you like”. This type of confidence and professionalism is rare in an artist and Nick Cave remains one of the smartest minds and superb entertainers on planet Earth, always developing his craft in music, film and writing.

The Red Hand Files is very different to anything I have seen before and its refreshing to see an artist pushing the boundaries of what is possible in an age where a lot of the time music has become very predictable and dull.

Instrument investments

I recently did an insurance review for my instruments and I was amazed at how many have greatly increased in value. There are various reasons including the decline in sterling value, new regulations on making some woods less obtainable and the fact that anything of quality usually increases in value over a period of time.

In the world of ukuleles my own experience is that there are a huge number of “ukulele shaped objects” some reasonable instruments and a few really exceptional instruments. I currently have 22 different ukuleles and have passed on 10. The core 22 are really exceptional and include 7 Shimos, 3 Collings concert ukuleles, a Pete Howlett, a James Triggs Gibson prototype, and a 100 year old Martin soprano. These are all terrific playing instruments, many of which have been used extensively in the studio. They are also hard to find, especially in the UK. I’ve not seen a Collings uke for years and I am delighted to have a pre production concert, a custom doghair finish concert and a concert signed personally by Bill Collings.

Shimo ukulele

In terms of guitars, I have a number of high end instruments that are great playing/recording guitars which have also become superb investments. The Collings I35 Deluxe with Tom Holmes pickups has increased in value by 160% and the Sobell acoustics are also great investments. When I interviewed Bill Collings I commented that I have never played any Collings instrument that was less than excellent. My last Collings purchase was a Waterloo guitar which is one of the best instruments I have ever played, truly superb and I’ll be recording with it later this year. I also have a Collings 4 string tenor guitar which is rare and fascinating to play. I also have a Stefan Sobell mandola which is in pristine condition and an old Gibson mandolin that was previously owned by Martin Carthy and sounds great.

Waterloo Guitar

There is an old saying “Buy cheap, buy twice” I fully appreciate that everyone has budgets to stick to, but I’ve never regretted buying any quality instrument, even if I’m financially stretched for a period. The two biggest impulse buys are from Gregor Nowak in Vienna, a Brazilian cavaquinho and a guitarelle, both of which are outstanding. All these instruments bring immense joy and are tools for playing live, recording or writing. I’ve reduced the collection to 35 instruments at this point in time and they all bring great joy and inspire all manner of creative thinking.

Collings I35 Deluxe work out

Drooble review and inevitable & welcome death Dec 2022

Back in November 2018 I blogged on a new social media platform called “Drooble” which is like FB for musicians. I’ve now had the chance to spend 8 months there and offer some feedback based on personal experiences, so here is a drooble review based on my observations and other’s comments.

First some good news

Drooble have undoubtedly captured the imagination of many artists around the world from many genres of music and should be applauded for their efforts. There are numerous discussion pages which have some really good on topic interactions and this is useful for many starting out in music. The platform is based in Bulgaria and the company is currently seeking an additional eight full time employees, which is going to add to what I presume is a substantial set of overheads. When I say artists, from what I see most there are aspiring musicians rather than professional working musicians.

Individuals can upload songs and receive “karma points” for interactions which is an incentive to post a lot. Simply by commenting on other’s posts, a person receives the karma points that can then be used to trade for services. For the first few months I added a number of songs, many of which landed in the Drooble charts. It was useful to get some feedback on tracks from a more diverse audience and I applaud Drooble for that although as with many other social media platforms there is a danger of mutual congratulations. On the gear discussion page members can find useful information, which is a good part of the service

Like other social media platforms there’s a huge mix of people and this allows for a diverse set of opinions. There are the inevitable “WE LOVE DROOBLE” postings and the more thoughtful postings which to my eyes are far more interesting to read. Drooble should be applauded to generating so much interest, but as with all such social media platforms there are also a host of potential challenges and its fair to point out some of these to give a balanced view of what is going on here and hopefully spark some smart thinking to address what many of us see as genuine problems that could affect the viability of the platform. The owner of the platform Melina Krumova talks here here vision for Drooble here and how they are going to avoid having advertisers for the platform.

Now some not so good news

I am always mindful to encourage any business owners to follow their vision, but also as with my own business concerns, critical thinking and reflection as well as good financial planning is essential. Its useful to remember that as with any social media platform the “customers” are those who are financially supporting the platform, as opposed to “the users” who are using the platform. This is a common misunderstanding and often on FB people confuse the two elements.

One of the core elements in Drooble are the band pages where artists can post their songs. This aspect of the site went offline many months ago and despite regular problems of this being fixed many musicians including myself have a page that is simply no longer visible with this ongoing message

“Band pages on Drooble are temporary unavailable!

We’ll bring them back as soon as they are ready.
Thank you for your understanding!”
Drooble PAGES ?will be up and running in the beginning of next week

Sooo, stay tuned and don’t forget to tell me in the comments how much we suck ?”

When I questioned the tone of this post, the poster commented it was intended as a joke. Fair enough, and it may be a translation cross cultural problem, but there are many (probably unintentional) such miscommunications and perhaps drooble would benefit from appointment a relations manager who can be more neutral and focused in responses? The pages reappeared many months later but in a format that was universally hated by the users. Individuals now had two separate pages which are totally disconnected and the more cynical online suggested that this was simply to give an illusion of an expanded client base…

The problem with bugs

I appreciate that any platform will have its bugs, but I have pointed out on many occasions that the band page aspect is a core site feature. Drooble may be overstretched (hence trying to attract new staff) BUT rather than floating all manner of paid services, surely its better to get the platform to be stable and functional? There’s enough time to create “The Drooble wall of love” gushing about the site, but surely time would be better spent getting the band pages back online?

There’s also an issue with the charts insofar as the top 50 chart bears little relationship to many songs’ performance in the genre charts

Many have asked about the odd way the chart is figured, but Drooble refuses to clarify in any way suggesting people’s motives for asking questions are only for personal promotions! There are lots of technical issues with the site and I suspect they are massively understaffed and unable to deal with the core platform.

A quick look online reveals that a lot of people find the platform is not very stable and my own experiences reflect this. Its also not a great sign when members describe the CEO as “a dictator” which is also unfortunately my experience during this 8 month evaluation. Some feedback HERE

Customer care and attention to detail

As someone who has been in business for four decades and who has run some sizable concerns I am acutely aware of the importance of listening to customers, even if I ultimately agree to disagree. What I would never do is call my customers egotists or narcissists, even if I thought that! I also have been on the receiving end of some pretty daft ill considered responses when asking what for me are common sense questions

Here’s one example

Plamen Todorov

@nick.cody you are one annoying ****, aren’t you? Learn to appreciate what others are doing for you instead of hating! It’s so simple, if you don’t like it, don’t use it – I promise, not gonna wipe out my tears!

This hilarious response reminds me of a book that another friend and fellow international trainer wrote called “The Customer is bothering me” which wonderfully shows how business owners can fail to appreciate the importance of listening and responding to customers in a measured and mature manner. I pointed out that I have blogged on Drooble in a positive light a number of times, uploaded many songs and videos, and engaged in many discussions, so how he can describe me as “a hater” is somewhat odd to say the least…

I pm’d Plamen, but to date never received a response…

Many users also commented of the CEO’s insistence that only 5% of all the tracks uploaded to Drooble had decent production, which is an odd statement to say the least. A cynical person might think that this was a ploy to nudge people towards but some of the online courses costing hundreds of dollars or paying for the mixing paid services on offer. The problem is that again the manner of the communication is like a head teacher telling off schoolchildren and most users regularly lament lack of disposable income, so its not a very well thought through strategy.

The Failure to listen to customers

I have pondered at length about publishing this blog as I genuinely wish Drooble well, BUT they have now decided to remove the previous band page option linked to the main profile. Many members are pointing out that this creates all manner of problems and all they wanted was the previous band pages back! Some have suggested that this is a way for Drooble to give the impression of more members… Either way IMO this is not smart customer relations strategy.

I appreciate Drooble is understaffed (they currently have been trying to fill 8 full time positions) but I really wish they would attend to the core features and actually listen to their customers. Another central issue is lack of attention to detail. The management suddenly dropped a major 50% hike in karma points for radio play, BUT forgot to change all the banner ads all over the site giving the old price! The CEO proclaims working 12 hours a day for free, not perhaps appreciating that that’s NOT good business sense and certainly not going to encourage much needed business partners to come on board!

The Drooble Review system?

The site is full of ad banners proclaiming the ability to earn money from reviews. The promotional copy for this service states

“We are launching a new service that will enable you to receive unbiased information on emotional responses, production analysis, songwriting opinions, improvement recommendations and other useful insights for your music. It is natural for us – musicians – to mostly value and consider the opinion of other music creators, so Drooble music feedback will be given only by musicians.

The idea sounds great, but there’s no vetting process with the drooble review to determine the pedigree of the reviewer. I extensively asked about this online as it seems to be one of the most promoted paid services. The only stipulation for being “a reviewer” is to have accrued 2000 karma cash points which of course is not difficult if you spend all day on social media. Music professionals in my experience are working in the real world so don’t have the luxury of such disposable time. So yes, each drooble review may be by “music creators” but that is a very vague term.

The result is that the standard of reviews is reported by users as extremely patchy and often not the best value. One poster commented that “the reviewer” was focused on the artwork and many commented that the feedback was not even in their native language and often so generalized to not be very useful. One poster received a review in Spanish and then had to use google translate to decipher what the drooble reviewer was saying! Some music enthusiasts seemed happy but IMO this is not really the best way to run a paid service and is another example of poor business acumen from the management. My frustration as a business consultant is that some of the core concepts of drooble are good, but the execution is often very ill considered.

Smoke and Mirrors regarding “plays?”

Both myself and an increasing number of others using the platform have started to question both the charts system and the play totals. I had songs in both the main charts and sub charts showing thousands of plays, BUT all external social media and web stats did not increase by even 1%! This is odd to say the least. The platform claims tens of thousands of users, but my own observations are no more than a hundred people are active at any time online. Of course there could be tens of thousands of lurkers, but personally I would consider that very unlikely based on social media behaviours. I guess we’ll probably never know! This drooble review is IMO useful as there’s very little discussion online from users about this platform and those on drooble that comment in any way other than the party line get deleted from the site

Conclusion

I discovered today that without notice my drooble account was pulled and I can no longer access the site! There was no notice, no explanation, just lack of access. This is not surprising as many in management seems extremely reactive and don’t really get the whole customer care aspect of business….

This happened immediately after having a conversation with a number of longstanding members there who all voiced concerns I have pointed out in this blog. I wish them well, but unless they start listening to those using the service’s concerns, the whole venture is not gonna have any kind of longevity. This is classic business nativity that I have seen over the decades and many experienced business professionals on the platform have gently (and later less gently) pointed out some of the car crash decisions they have made in recent months.

It may be that the CEO is too close to the project to be objective and one colleague was surprised that the main graphic chosen to promote the platform was of the CEO in full guitar rock pose, which might be fine for a blog, but many would consider an odd choice for a social media platform

The central problem with the platform is that its a microcosm of aspiring musicians (working musicians are mostly working and don’t have time to spend hours unpaid on social media ) so it can become the mutual congratulation concern. The idea that being on drooble will “advance your career” is a bit optimistic to say the least. This drooble review is of course a snapshot of what is happening here over an 8 month period.

I applaud the enthusiasm but the management don’t have the expertise to know how to grow a business and that’s a real problem. Like all social media unless you balance time and money and stay focused, any initiative is not going to stand the test of time. Offering services like mixing and mastering without even detailing the bios of whose is doing such work is also a bit optimistic. I have it on good authority that my questions to the CEO caused a bit of a knee jerk reaction and I suspect this is not the first instance where the response is to shut off any advice which was only meant to assist with helping stabilize the platform which has a stack of problems. I had some good discussions with a few posters online and posted a few songs which received good feedback, but increasingly my alarm bells were ringing about aspects of the platform and others commented offline that something doesn’t really add up and not just financially either…

Time will tell if Drooble survives, but I suspect someone will see the concept’s value and build a smarter more focused version in due course. Either way anyone building a platform should be applauded for efforts, but that’s of course not enough in the business world, you need good strategic thinking as great customer engagement to grow a brand.

Drooble Review Update

It seems this article has sparked some discussion. The Drooble platform had many good possibilities but the owner continues to make pretty bizarre comments in order to try and flog paid services to the user base. The number of actual active users is suggested as many as less than 100, but the site claims membership of tens of thousands. Drooble is permanently seeking a staggering additional eight full time staff and that requires funding. The site now is full of ads for paid services including these ones. Of the 100 or so active users many are paid in “karma” (drooble currency) to post regularly (when you apply you are asked if you can spend 1,2 3 or more hours per day promoting drooble in your time for “drooble money”) so its hard to know who the genuine users are.

Here are some other initiatives where the platform is now seeking to entice customers and generate income. I have no problem with any business trying to generate income, but some of these ideas are plain bonkers from a business perspective and are only going to repel interest in the platform. Many users have already made such comments, but drooble refuses to listen to what users feedback and any suggestions result in such well intentioned folks categorized as “haters” Its fascinating to see increasingly more delusional behaviour.

Here are some examples of attempts to generate income –

Earn money by inviting your friends!

Do you know that when somebody join Drooble through your invitation and they spend any money on the platform you get 10% of that in your wallet as a reward? For example if they spend 100 dollars you will get 10! Invite your friends now and start getting rewards

The thrust of this is that if you get your friends to join and but services, you get a 10% kick back on what they spend.

Another example that is not well thought through –

Melina Krumova

Did you check how awesome Drooble EPK is? It totally replaced the need for a website.

Yes, an electronic press kit can be useful for artists, BUT I’d be fascinated to know of any successful artist who has found that an EPK has “totally replaced the need for a website” Its of course nonsense and yet another attempt to generate much needed predictable income which is essential for any business viability. Worse still in the discussion pages, anyone questioning this statement finds that their comments are deleted and they are then threatened with being banned from the social media platform.

When I last checked a discussion meant an interaction between people and of course any social media platform that behaves in such a dictatorial fashion is not going to stand the test of time. The industry consensus continues to suggest that the best social medial platforms are still the tried and tested mediums as discussed her https://www.musicindustryhowto.com/6-best-social-media-platforms-for-musicians/

All of these are very well funded stable platforms and continue to attract customers. Hopefully Drooble will fill its staff vacancies and rectify many of these problems as the basic concept is a good one, but eclipsed by some very naive business decisions that make the whole platform a bit daft.

Mid June Drooble review update

I received a bunch of messages suggesting that drooble is now flooded with adverts from both the company trying to market to the aspiring artist user base and many new users all posting “look at my new song” posts. The older users are increasingly posting how the site has changed and one user suggests that “Big Sister” is now deleting any posts that question the drooble official policy. They are also increasingly banning customers who question some of these odd assertions. This includes drooble’s assertion that an electronic press kit replaces any need for a website! This of course is a bit of a stretch as all professional artists use both EPKs and websites that fulfill different functions. The bizarre management style seems to not be attracting much needed staff and at the time of writing there are at least 8 permanent positions that remain vacant.

Special thanks to all drooble users who have given feedback on this subject

August update

Despite unsubscribing on many occasions, I still get endless spam from drooble. Below is another example where they are clearly offering the customer base to third party concerns all trying to flog services. The term CAVEAT EMPTOR comes to mind. <sigh>

 
    To support your artist exposure and career growth, Drooble is giving away a special 10% discount on all available services in the Drooble Store, provided by Drooble. No matter if you need Mixing and Mastering for your new record, Electronic Press Kit to book more gigs or Youtube and Radio Network promotion for your songs, you can get it cheaper than ever now!

To get your discount, simply type this code PFXKF on the last step of your next order. You can use the code once in the next 30 days! Enjoy your Summer! Explore the Drooble Store!   Want to direct more attention to your songs and videos within the Drooble community? We just released a brand new tool that will get you featured on the Drooble Newsfeed Left column and help you: Boost your exposure Receive more plays, applauds and comments Find out how audience perceives your music Receive valuable feedback You can feature your Tune, Video and Artist profile! Get Featured Now!   We are happy to announce a partnership with Music Talks – one of the top indie music blogs in the world who also offer promotion, marketing and content creation for indie artists. They help artists create a professional online image through high quality branding for intros, outros and short Professional Animated Video, which can be used to gain more attention on websites and social media.

Music Talks also has a 60 page DIY guide for the independent artist loaded with great advice and tips to help stand out from the crowd. From singing tips, how to create great content to keep your fans interested and gain more attention to a complete step by step plan and strategy of your next single/EP or Album release with links to useful tools in a beautiful well set out Ebook, known as The Essential Indie Guide.

Drooble is excited to offer to all its site visitors a 20% discount off from Professional Animated Video and The Essential Indie Guide by simply typing this promo code PVIEMT6 on the checkout page when you make your order. Rock on! Learn More Made with for music! Need Help? Have any suggestions for us?
Please don’t hesitate to contact us at anytime at team@drooble.com

Drooble also seems to have extreme difficulty in filling staff positions. Despite the enticing video suggesting a dream like of sun, sea and music, there are always 8 positions that remain unfilled for the company. These include key staff roles. Time will tell whether drooble survives. The sentiment is fine, but any smart business owner will note that the business strategy is odd in the extreme to say the least!

Aug further drooble updates

I continue to be spammed by drooble no matter how many times I unsubscribe! As I suspected they use the subscriber base as ad fodder for third party business. I also note as a previous recruitment director that after almost a year on they still seem unable/incapable of filing 8 key positions, which tells a story of course…

Sept update

No matter how many times I unsubscribe I continue to be spammed by drooble. Here is the latest and probably the daftest spam email to date. Make of it what you will…

Superhero at your disposal

Inboxx
Mihail | Drooble 10:38 AM (1 hour ago)
to me

Hi there,

Hope your day’s going great so far! My name is Mihail and I’m a full-time superhero at Drooble – The Truly Social Network for Musicians.

I noticed you recently started creating your personal profile on Drooble but didn’t finish it for some reason. Let me know what went wrong – did you encounter any difficulties or technical issues with the platform? It’s my personal mission to help you become part of our musicians’ community.

After signing up for free you’ll immediately be able to:

  • Get your music broadcasted on Drooble Radio
  • Get tons of engagement for your songs
  • Receive feedback on your finished or work in progress piece
  • Promote your music within the community and worldwidе
  • Find musicians for collaboration
  • Learn from the community and share your knowledge

You can ask me anything, anytime. Just hit the reply button or email me directly at mihail@drooble.com

Here’s a link to the free sign up again: www.drooble.com

Rock on!

Mihail

The same 8 jobs remain unfilled a year on – https://drooble.com/careers

Sept update

Here we are in Sept and guess what? I’m still getting spammed by Drooble trying now to flog me promotions on YouTube. Worse still the unsubscribe button doesn’t work either… <sigh>

Drooble continues to spam its data base with increasingly daft offers…

PS Those 8 jobs are still vacant

November updates

Drooble continues to promote more and more 3rd party concerns to “members” and yes, those eight positions at Drooble HQ remain unfilled!

Late November update

I’m still being spammed by Drooble and guess what? Those 8 positions at Drooble HQ remain unfilled and the drooble customers continue to be bombarded with requests for paid 3rd party services… <sigh>

2 years on and yes the spam continues

This arrived today <sigh> It seems there is no escape from the endless spamming, even when you officially unsubscribe

Hey Nick,
So much happened on Drooble since you last visited! New awesome people joined, posted amazing music, discussed countless topics and exchanged inspiring ideas. We’re sparking the passion in musicians to share their knowledge and inspire each other.
We really miss you! Join us again, so we can do this – together!

4 years on and more drooble spaming

Just like zombie dawn, the spam continues (see below)

Hey Nick, So much happened on Drooble since you last visited! New awesome people joined, posted amazing music, discussed countless topics and exchanged inspiring ideas. We’re sparking the passion in musicians to share their knowledge and inspire each other. We really miss you! Join us again, so we can do this – together! See you soon on Drooble.com
Go to Drooble


In the meantime I continue to get lots of e-mails from people complaining about drooble, all citing the problems I have outlined in this article. The same unfilled vacancies continue 4 years on, make of that what you will…

Like the vampires, they just keep returning

Guess what? Here we are in May 2022 and despite unsubscribing, the drooble spam continues to flood my inbox! Here is the latest attempt to get me to subscribe

Hey Nick,
So much happened on Drooble since you last visited! New awesome people joined, posted amazing music, discussed countless topics and exchanged inspiring ideas. We’re sparking the passion in musicians to share their knowledge and inspire each other.
We really miss you! Join us again, so we can do this – together!

This tells me two things –

Firstly they have zero awareness or care about spamming those who once subscribed
Secondly, they don’t bother to check Google positioning for Drooble, or they would NEVER keep spamming by e-mails…

August 2022 and more Drooble spam

The spam keeps appearing from drooble even though I unsubscribed. Its a dreadful self serving platform that has no real interest in music. No wonder they are permanently understaffed…

Hey Nick,
So much happened on Drooble since you last visited! New awesome people joined, posted amazing music, discussed countless topics and exchanged inspiring ideas. We’re sparking the passion in musicians to share their knowledge and inspire each other.
We really miss you! Join us again, so we can do this – together!

Oct 2022 and like a zombie, Drooble still won’t die!

Guess what? Despite unsubscribing, Drooble continues to spam me, desperate to get old users back to the really dreadful platform

Drooble

As for “sparking the passion in musicians” that’s a total joke. This is a space for mutual congratulation and endless spam, beyond dreadful

GOOD NEWS DAY – RIP DROOBLE

No surprise at all to get notification that this deadful platform is now gonna disappear. Great news

droole
I gave all my heart to this endeavour, but now my life has taken a spiritual direction, and I need to shut down the platform.

Melania
The mind boggles as to what this means! My own experience of this character is that they have very little interest in anything other than what they can get from others. Perhaps another MML platform will appear now framed as “New age” Either way its good news that Drooble is disappearing, even if it means I stop getting spammed

Like a zombie even on Boxing Day it refuses to die! <sigh>

Just when we thought this lamentable platform had headed off ito the sunset with Melania reinventing herself as some new age guru, Its back. Once again the spam continues…

Social Media for Music – The Good, Bad and Bat Shit Crazy

Whether we like it or not in my view social media is here to stay, but its definitely a two edged sword, some thoughts here…

The Good

Social media has many positives. It allows a global connection and opportunity for interactions that were never previously possible. Niche interests can benefit massively from this medium. I can think of a number of FB groups that are terrific for useful advice and exchanges, which genuine enthusiasts can share advice and experience in a way that was never previously possible.

For musicians platforms like YouTube are a great free way to connect to the wider world. Similarly FB and Instagram have become standard for most artists and recently when I hired a promotional company, one of the stipulations was to open an Instagram account and in a few weeks that account already has a substantial number of “followers” .

Social media can be great for getting recommendations where again the ability to share information is extremely useful. Such platforms are also useful in selling some products, especially where there is niche interest. The main positive in my view is providing a connectivity to a much wider audience, which can be time consuming, but in some instances can really pay off.

There are increasing new niche music platforms appearing and it will be interesting to see who stands the test of time and I don’t envy anyone building a platform! Of course building a platform that will have longevity is a tough call.

The Bad

Like any communication medium, there are pros and cons. Some of the negatives for social media platforms include individuals flooding a platform with their own well intentioned ideas and/or material. This can create a noise level can then be so great that its a massive turn off for anyone else. Another negative is that many questions are (and I’m being polite here) supremely daft and ill thought through as they are so generalized that its impossible to give any useful answer BUT there can be endless threads of people posting in these situations.

Here are some typical examples

“What’s the best DAW for me to use?”

“What’s the best way to make it in the music industry?”

“What’s the best plugin for producing rock music”

These types of questions appear everyday online and are impossible to answer as they are way too vague. What does the person require of the DAW as a tool? When somebody says “make it in the music industry, what exactly do they mean by that?” Many artists imagine signing with a record company means “making it” without realising that the “music business” like any other business is a two way trade. The investor will understandably want a return on their investment. Regarding plugins its again context specific, so unless a person gives an indication of the context, then its another impossible question to answer.

Another negative is that some folks can be down right abusive online and these in my experience are often obsessed with status and “being right” This makes the social media space pretty uninviting and people usually vote with their feet.

The Bat Shit Crazy…

There’s a whole level of bat shit crazy that can happen online. Some of the posting is so delusional and emotionally fueled, I literally have not words, but I’ll do my best here to find some.

Often social media platforms can grow at such a rate that it becomes like the wild west in terms of interactions and some characters can spend all waking hours online so that becomes their world. Everything gets exaggerated and this can result in some very polarized and extreme comments, that would probably never be made in real life. The other problem with accelerated growth (especially without any moderation) is that platforms can technically technically become unstable and that leads to a massive downturn in interactions.

There was a good observation in The Guardian on artist use of social media with the following comment

“I think social media has to be looked at by artists in two different ways: first, as a way they can reach their fans directly, and second – just as important – as a means that a lot of the media use to write stories,” says one PR, who wishes to remain anonymous. “Ultimately, if an artist still does have an outburst, no strategy can really be applied without their involvement.”

As a longstanding successful artist friend of mine once commented – “If you want to see true crazy, just log onto social media for a few minutes where everyone has an opinion about how folks SHOULD BEHAVE”

Social media platforms can polarize opinion often in a very odd way. On one extreme there can be endless adoration with comments like “I LOVE PLATFORM X!” and on the other extreme you get “FACEBOOK SUCKS!” usually posted by people who spend their whole waking life posting there. If you want to see “bat shit crazy” human behaviour, just spend some time on social media…

Final Thoughts

Social media for music platforms are a blessing and a curse. Personally I’m increasingly limiting my time and evaluating the benefits of any involvement. The social media “customers: are those financially supporting the platform. The “Users” are those who use the services although they often mean about how the platform “should work!”

I’m a fan of respectful discussion and debate and the best social media platforms are places where that happens. I have met some terrific people via social media but have also seen some crazy behavior. I guess that’s planet earth for you.

Hats off to anyone who decides to create a social media platform, it can be a thankless task where people will either love or hate what you are doing. The platforms that last will IMO have good financial support, good moderation (FB and some others have a massive problem with this that is creating a loss of customers) good business strategy (its all very well to proclaim being against standard business sense, but some owners are a bit naive and that will IMO cost them financially and in terms of customer retention) and an ability to attract customers and maintain a high quality of interactions. I predict more niche social media in future times and whether we like it or not social media in music and other areas of life is here to stay.

Caravan of Dreams Live set

The Caravan of Dreams have been working up a terrific live set that was extremely well received at the launch and our recent follow up gig at The Grove Inn.

Of course as The Caravan of Dreams, we will always be expanding the set, but this is what we have chosen to date which includes tracks from Tales of Dark and Light, some unrecorded material and some old favorites from my previous band. The new musicians are doing a superb job and its an absolute joy to play with them.

This is a really diverse set and I am playing five different instruments at these gigs, including Gregor Nowak guitarelle, African blackwood tenor ukulele, Moses custom stratocaster and/or Collings I35 electric, 5 string baritone ukulele. I am using my trusted Henriksen Bud and Blu amps that produce the best sound on planet earth.

This is much more challenging and sophisticated material than I have been used to, but its a terrific amount of fun. At the album launch as well as the core band we also had Jon Burr sitting in on harmonica, Chris Smith on keys and the terrific Laurent Zeller on violin. We’ll be doing some more gigs in Leeds on August 23/24th where we will have some surprise guests and new live material.

The Caravan of Dreams are also back in the studio later this year to record new songs as a full band as well as a stripped down project I am starting to work on with a wide range of musicians.

The Caravan of Dreams

SET LIST

One Finger
Dunning Kruger Blues
The Pink Moon
When the pain begins
All that loving
Sticks and stones
Hold that thought
Here in the silence
Slow news day
Grey Skies
Perfect Place

Encore


All Kinds of Crazy (Nick, Agi and Jed/Laurent)
What you gonna do? (full band)

Nick Cody and Agi

Idealism and reality checks in the music business part 2

Part one of this article looked at what I would call basic commonsense business aspects of running any kind of musical project. That said, as an old boss of mine used to say “Commonsense ain’t so common”

Ultimately whether you are an artist, platform host or running a record business, unless you can fund the time involved, all the enthusiasm in the world is never going to ensure long term viability. Musicians and artists are well known for often (not always) having a pretty naive view of “the music business” which follows the rules of any other business. This is also true for signing to a record label. The record label will invest in the artist, but like any investor, understandably wants a return on their investment.

One of the smartest minds I have come across talking about such matters is Robert Fripp, who I have been following for 47 years. He talks about the reality of being a professional musician as opposed to a hobbyist, where music is not your primary source of income –

“I recommend my students not to be professional unless they really have to be. I tell them, ‘If you love music, sell Hoovers or be a plumber. Do something useful with your life.’ Robert Fripp

My own discussions with professional musicians (most of who are never on social media as they are working to maintain a living) reveal that earning a living from music is a huge amount of work and few people achieve the heights they aspire to. Personally I fund all such musical activities from other work so I am not beholding to anyone. I pay all band members for rehearsal and gig time from my own pocket and out of respect for them as performers.

Social media presents a very distorted picture of what its like to earn a living from musical activities. Many music based platforms are trying to sell all manner of services and in many (not all instances) these are not affordable to many musicians who have to think very carefully about how they spend money. Ad copy like “expand your career” always amuses me as in most (not all) cases the advertiser is trying to present a magic solution which is unlikely to translate into real life opportunities.

I’m working on building a music platform at present to be revealed later this year and its been fascinating. In looking at existing platforms there are some good ideas, but also some delusional thinking where people imagine have not thought through what they are aiming for and have now really tested the audience demographic to see what is achievable in the real world outside the mutual appreciation on social media.

There has never been a better time to reach a wider audience for musicians, but this requires constant reflection and refinement and not believing everything you read or hear! Ultimately I wish every artist well and am mindful of an old Eastern saying –

“Trust in Allah, but tie up your camel”

Idealism and reality checks in the music business

I was recently involved in a discussion about whether social media platforms should be advert free. The owners decided on a policy that they would only have their own banner ads and none from third parties. Don’t get me wrong I LOVE the sentiment, but there is good reason why business concerns seek predictable income from third party concerns to maintain financial viability…

Every business owner has the absolute to run their business as they see fit, but sometimes in a world where everything is describe.d as “awesome” there can be some optimistic thinking that doesn’t translate into good business practice. I worked in sales, recruitment and marketing for 15 years and in that time set up and ran two multi million pound concerns. In my early days as a manager I was shocked to receive my first spread sheet detailing profit and loss. I had no idea how much predictable income was needed just to keep a business viable. Often artists fail to see “the elusive obvious” when making business decisions and this can create all manner of unexpected problems.

These days in my other non music life I teach communication and business strategy internationally across Asia, USA and Europe.I don’t claim to have all the answers, but there are key pieces of advice I give any business owner.

Here are a few considerations

Listen to your customers, even when they challenge your personal vision of how the business should unfold

Don’t grow too fast, hyperactive expansion is the death of many concerns

Make sure the fundamentals of the business are stable and working – there’s nothing worse that offering services that are not reliable

Don’t insult your customers – pretty obvious but one music distribution service was terrible for this, so I moved 100% to CD Baby who have been great

There’s an old Japanese proverb “No one of us is smarter than ALL of us” This means paying attention to the detail of any business and looking at why established and successful models work so well. Its easy to insult concerns like YouTube and FB and yes they have their issues BUT they have a growing global customer base and continue to balance idealism and commercial reality. Smart business owners look at what works in the wider world and pay attention to detail in their own concerns while surrounding themselves with smart brains

Indie Buddie review of “Tales of Dark & Light

Nick Cody and the Caravan of Dreams have released their latest album ‘Tales of Dark and Light’. Musician Nick Cody collaborates with what he describes as a ‘caravan of talent’ in this latest release.
‘Tales of Dark and Light’ is a warm cosy album filled with mellow tones,rich instrumentation and wholesome country hues. The album speaks truth about the world in which we live, illustrating issues such as Brexit, murder and social change within the beautifully crafted lyrics. There are glorious harmonies throughout the album and tracks such as ‘Tales Of Dark & Light (Intro)’ feature these wonderful harmonies in all their sweet richness.

The album is brimming with peppy foot tapping ditties from ‘Grey Skies’ and ‘Dunning Kruger Blues’ while ‘The Pink Moon (Song For Zeke)’ and ‘Here In The Silence’ brings a sweet easy going vibe to the album. The twinkling guitar twangs and simplistic retro vibe gives the tracks on the album a warm velvety feel and classy quality while the elegant strings and soft beat add a feathery light vibe. The delicate piano adds a touch of tenderness to tracks like ‘All That Loving’ and ‘When The Pain Begins’.

There is a sublime variety of refined musicianship throughout the album as the melty melodies unfold beautifully upon the mesmerizing instrumental backdrop making each track a snug delight to the ears. Each song flows fluidly into the next with the noir pop hooks and cinematic instrumentation creating joyous moments and chilling tones like in ‘The Other Me’. The majestic blend of acoustic instruments create a unique sound that consumes you into the depths of the album. The strings add wonderful characters to each track as it weaves its vibrant melodies through the darker songs with a playful or melancholic persona and tempting allurement. The band close the album as they began it with ‘Tales Of Dark & Light (Outro)’ bringing the whole experience full circle.


‘Tales of Dark and Light’ showcases beautiful musicianship, lush warm harmonies and glorious instrumentation. This album oozes charm and character.

https://www.indiebuddie.com/category/new-music/